It’s been really interesting reading everyone’s comments about lululemon. I’m happy to see that there are readers out there who own some of their stuff and really like it; it’s good to know that the product is good. I was also struck by how many people mentioned the fact that they feel intimidated by the brand/stores. Honestly, I thought I was the only one who hadn’t been into a store because she couldn’t work up the nerve to do it.
While reading through the comments on yesterday’s post, I mentioned on Twitter that I’d be interested in hearing from someone from lululemon regarding the company’s thoughts on health and body type. The response I got was just as disappointing as my experience with their website:
Le sigh. My response to this was, “@lululemon It would be awesome to see that represented on your website–it could have a huge impact and help change ideas about health.” Okay, so not the most eloquent thing that was ever said, but it’s Twitter, after all. And I think my overall point is fairly clear: healthy comes in every shape and size, but in order for people to recognize that, and in order for our society’s twisted and narrow view that healthy=thin to change, pressure needs to be applied. And let’s be honest, I can blog about how much this bothers me, and how wrong it is for companies to continue to support this view until the cows come home, but it’s not going to change much of anything. That’s why these companies should start taking more responsibility for the images they’re using to promote their brand. It can be done. Dove did it (and they continue to do it–pop on over to their website. One of the images displayed on the front page is of a curvy woman in a towel and nothing else. She looks happy and gorgeous, and it makes me want to buy whatever it is she used in her shower). Why don’t other brands follow suit? Seriously, what the hell is holding them back?
If I seem a bit worked up, it’s because this is an issue that really gets under my skin, and my super stubborn side doesn’t want to just say, “Well, this is what companies do” and let it go. I don’t want to settle for a tweet that toes the party line, I want to see something change, even if it’s in a small way. So maybe I will keep blogging about this. And I’ll also continue to encourage people to submit stories to be featured in Embrace:Me, so that none of us forgets that we’re beautiful and healthy regardless of whether we can put on those hot yoga shorts and fit right in at a lululemon photoshoot. Healthy is not contingent on the size of your pants or a number on the scale; I hope that at some point, this will be accepted widely enough that I won’t feel like I have to keep harping on it.